When the Greater Philadelphia chapter of WICT (Women in Cable Telecommunications) wanted to promote their 2011 event series, we tuned in and turned up the volume. As an in-kind sponsor, we created compelling event materials, simultaneously promoting the events and broadcasting the organization’s seven Touchstones of Leadership. Images of confident businesswomen combined with personalized hand-drawn elements sent all the right signals, earning two thumbs up from both the Philadelphia chapter and WICT National! For the group’s annual charity event, proceeds benefited Girls Today, Leaders Tomorrow, the United Way Women’s Initiative’s signature program. We pushed the creative one step further to rally attendees around this important cause. In 2012, we renewed our sponsorship for another hugely successful year.
Results: 2012 Chapter of the Year Award from WICT National and a 5% increase in membership, giving WICT Greater Philadelphia the largest base nationally.