Breakthroughs equal click-throughs. Waypoint Outcomes, web-based software from the Bridgepoint Education Products Group, needed prospects to understand the value and benefits of their product. Their specialized software helps educators teach critical 21st century skills and streamline the assessment process while generating authentic analytics on student learning. Through our research, positioning and creative marketing, we took their brand to the next level online, in print and in person.
Results: Lead generation increased by 300%.